Created out of a desire to invite young women to feel loved and seen in every season of their life, I co-created the “Hey Sit With Us” podcast with my good friend, Hannah Grace Nash. For three seasons, we shared real-life encouragement, advice, and silly stories to collegiate women. As the Creative Director for the brand, I managed all visual assets; using Canva, Adobe Illustrator, and Photoshop, I ensured a consistent image throughout all channels.
During this time, we produced a full scale campaign including a SWOT analysis, pitches and press releases, social campaigns, growth strategy, and a live-in-person event. At the end of this campaign, we achieved a 3000% increase in engagement and a 14.5% increase in followers on Instagram.
As part of this campaign, Hey Sit With Us received national attention; I was interviewed by the Agalia, Phi Mu’s national newsletter, sent to all current members as well as all alumnae contacts.